Softlab.

Branding

Setting up the right design style, branding vibe and desired impression is one of our responsibilities. Softlab met our & our expectations.

Branding idea

Softlab vibe

Dark colors, clean look, masculine aesthetics,...are just one of the main descriptions we received from the client. Although the name "Softlab" contains a laboratory, we didn't want anything including it.

Did you know that they frequently use "</>" in coding? Well, we combined their language symbol with alphabet letter S and caboom, in our lab we crafted the "Softlab" logo!

Book of standards

What can I do with my logo?

There are some rules you must follow when using your logo in print, digital design, web, etc. For softlab, one of the main things we established is that in print, their logo must be dark gray. If this is not possible, it must have a dark gray background, it cannot be in a colorful environment.
Business card

Softlab's brand book permits the addition of simple yet impactful embossing or elegant glossy elements whenever the opportunity arises.

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